Social Marketing Best Practices And Success Tips

Social Marketing is an amazing new opportunity for small and large business, while at the same time being exasperating for it’s complexity and “wild west” newness that has everybody scrambling to learn, or create, best practices.

Some of the dilemmas marketers face include:

-Social marketing doesn’t outsource well.

-The rules aren’t written yet. empresa de seguridad Social media is so fresh nobody can accurately make a nice clean list of do’s and don’ts.

-Transparency. Social Marketing demands total transparency, something most businesses aren’t prepared to deliver yet.

Having managed and or advised on social media marketing on everything from a twelve million dollar a year health care company, to hypnotherapists, an artificial turf dealer, network marketers, and my own marketing efforts, here’s my list of social marketing best practices I’ve developed:

-Don’t outsource ANY of your messaging! People can spot a phony a mile away, and every celebrity and entrepreneur who is trying to outsource their social marketing is going to regret it very soon.

-Only allow your “A” players to participate. It is a mistake to delegate social marketing to the lower rungs of your organization. If you are a one person show with no market for marketing, fantastic! That forces you, the best person on your bus, to do your social marketing, that’s as it should be.

-Post regularly. Every day there is something funny, newsworthy, controversial, or otherwise worthy of posting to the social networks. Don’t keep these things to yourself!Tweet it, blog it, video it, post it to social content sites, make a slideshow… all of these methods are free, generate links back to your site, and keep people informed and engaged in your brand.

-Respond to EVERYTHING! Every blog or YouTube comment, tweet, Facebook mention, or forum post is deserving of your time and attention. If you can get down in the trenches and get personal with everybody who interacts with your brand, you’re doing it right.

-Your children are reading. Before you hit send, publish, upload, or submit, remember, you are building an online legacy. Are you proud of what you’re saying, or would you be embarrassed to find out your child or your mother read your post? In social media interactions it’s great to be yourself, but be your better self!

As I write this, I cringe at all the mistakes I’ve made so far in social marketing, but at the same time, with all my mistakes I’ve captured over sixty front page rankings on Google, and generated a lot of leads and sales I never would have had without social marketing. Social media marketing is a “ready, fire, aim” thing, you have to do it to get good at it! Hopefully this article will help you as you try to master this amazing new marketing method.



Her Last Breath by Linda Castillo

“Her Last Breath” is the fifth and newest murder mystery by “New York Times” bestselling author, Linda Castillo, featuring Kate Burkholder, a former Amish woman and thirty-something chief of police of fictional town, Painters Mill, Ohio.

Amish man, Paul Borntrader, is en route home at dusk with his three young children, from a doctor’s visit, when his buggy is T-boned at an estimated eighty miles an hour. Paul, and his children Norah, and Sara, die at the scene. Eight-year-old David is critically injured.

The driver flees, leaving few siestio clues other than an after market, three-quarter-inch L-pin and a side view mirror. Investigators believe the lack of skid marks indicates premeditated murder; and a 1996 Ford F-250 truck is the weapon.

Who wanted Paul Borntrager and his children dead? An Amish deacon, Paul helped excommunicate some of the Order’s members who’d gone astray. Could the Borntrager murders be revenge?

On duty, Kate responds to the emergency call; and realizes Paul is married to Mattie, her former best friend during her Amish youth. Kate painstakingly informs Mattie of her family’s fatal accident. The two haven’t spoken since Kate’s Amish defection at eighteen.

While Kate’s made her share of enemies since leaving her Amish roots to pursue a career in law enforcement, her heritage is an asset when investigating Amish-related crimes, since she’s able to speak their Pennsylvania Dutch dialect.

Kate’s distraught over the Borntrager murders; yet knows she needs to stay stoic and keep her objectivity during the investigation.

She calls John Tomasetti, a regional agent for the Bureau of Criminal Identification and Investigation. They’ve worked together on previous Amish-related murders, and their professional relationship transcended to romance.

John recently asked Kate to move in with him, a step she’s hesitant to take. He ups the ante when he purchases an old farmhouse located a half -hour from Painters Mill.

“That’s the thing about relationships; no matter how hard you try to keep things simple, all of those gnarly complexities have a way of seeping into the mix,” Kate says.

Amish teen, Daniel Lapp raped Kate when she was fourteen; and she shot him dead in revenge. Her secret risks exposure and her law enforcement career is in jeopardy, when two kids playing at the old Wilbur Seed Company grain elevator find his remains.

Kate experiences the other side of the law when authorities identify his skeleton and question her about his disappearance, since his last whereabouts place him at her family’s farm seventeen years ago.

During her book tours, Castillo talks about her transition from corporate America to author. She’s graduated from two citizens police academies, visited morgues and Amish country to hone her craft of writing entertaining murder mysteries, juxtapositioning the bucolic life of the Amish with crime.

Castillo complements her narrative with Amish sayings, including, “Wer lauert an der Wand, Heert sie eegni Schand,” which means, “If you listen through the wall, you will hear others recite your faults.”
“Her Last Breath” is another testament to Castillo’s writing talents.

Linda Castillo writes for, Minotuar Books, an imprint of Macmillan Publishing. Visit their link to discover many talented writers, including Brad Parks and Paul Doiron.

Timothy Zaun is a blogger, speaker and freelance writer. Visit him online


Lean Six Sigma Kaizen Blitz – Correctly Choosing Initial Projects

Initial Projects

The Kaizen event methodology that we are talking about will address most projects and improvement objectives. There is some special considerations necessary for initial projects. Why are initial projects different?

They tend to be staffed largely with individuals not familiar with the Kaizen process.
Failure on an initial event may doom the entire effort. People will associate the failure solely with the ‘new method’.
If you have never scoped these types of projects before, the balance can be challenging.
Initial events take more bandwidth  blitzdmagazine  from the facilitators and consultants due to the large amount of inherent ‘start up’ issues.
Most companies don’t have much of the data available for the team, so the event can become ‘data-starved’ rather quickly.
Criteria for Initial Projects:

Must be able to apply SMART goals
Actionable / Attainable
Must have visible management support or some PASSION for getting done
Tied to business need
Highly visible
Do-able – a confidence builder with few (if any) left over actions
Makes advantageous use of team and support capabilities
A ‘people’ project, not a massive technical exercise
Able to receive strong follow-up
Process must be straightforward and easy to communicate
Process is stable
Process / area is relatively self-contained; there are few externally driven variables
Avoid these for initial projects:

Out-of-control or incapable processes
How will you know if you made a change or if that is just random variation?
Bad equipment
Executing the improvements will be challenging with good equipment, impossible without it.
Small external changes cause great swings in outcomes
A ‘who cares’ improvement
Will be seen as polishing the railings on the Titanic, and will kill momentum
Once had a client want to use a process slated for obsolescence in 3 months as their pilot project! We chose another area.
Anywhere where 3 – 5 day changes are impractical
These can be broken down into multiple events, but these are not good places to start.
Any place with a ‘monument’
A monument is a part of the process impervious to change. Examples include a piece of equipment that is either shared or difficult to work around (ovens or highly complex machining centers come to mind) or processes that would impact a new enterprise-wide computer system.
Using the event to correct an employee problem.
We actually had a client that wanted to have the Kaizen Blitz team address a personnel issue as part of the event. Let’s be clear: management is management, Kaizen is Kaizen. Managers – fix the personnel issues first, Kaizen later.
One of those, “We have had 5 teams try it an fail, so we’ll let you try it again,” type of problems.
There is a reason that the ships keep crashing on the shore. Avoid this one at all costs.
Typical Initial Kaizen Blitz subjects include:
Productivity improvements
Changeover or setup reductions
Enhancements to product or information flow
After the initial events, feel free to be as aggressive in scope and scale as you feel confident. Always remember that it is usually very difficult to do something completely wrong or irreversible in a 3 – 5 day event. If that is a real risk for your later events, you will need to stress proper event preparation.

Edward Biernat is the President/CEO of Consulting With Impact, Ltd. (CWI), a business process improvement consultancy based in upstate New York. CWI focuses on helping their client companies identify and achieve their ideal state while having a significant positive impact on their bottom line. Their client base includes process industries (steel mills, chemical plants), discrete manufacturers (electronics and capital equipment manufacturers), healthcare (visiting nurse services, medical offices) and not-for-profit organizations. We invite you to visit our website at and sign up for our free email series on conducting a Kick’n Kaizen Blitz!


Unfiled Tax Returns: Don’t Delay, File Today

The IRS gets irked when it sees that taxpayers are not paying their tax debts or failing to file tax returns. Interestingly, the IRS will still negotiate with taxpayers who don’t pay their taxes, but the IRS will not negotiate with taxpayers who have not filed their tax returns. The general rule is that all unfiled returns must be filed before the IRS will begin negotiating a resolution to a unpaid tax debt

Penalties are imposed on those that do not file their taxes by the deadline. The past-due tax amounts are assessed a 5% penalty (to a maximum 25%) for each month that the return went unfiled. Interest also accrues on any amount of unpaid tax. Taxpayers entitled to a refund are not subject to interest and penalties; however, these taxpayers must still file the tax return to claim the refund. If too much time passes before filing return4refund the tax return, the taxpayer risks losing the refund altogether.

Taxpayers who fail to file tax returns run the risk that the IRS will file the returns for them. These government prepared returns are called “substitute returns” because the IRS substituted its own understanding of your tax situation for yours. Substitute tax returns are rarely, if ever, beneficial to the taxpayer. The IRS does not grant a taxpayer all the deductions, exemptions, and credits that the taxpayer may be entitled to. Instead, the IRS simply sums the taxable income and derives its final figure due.

A great strategy to combat tax debt is to file all unfiled tax returns. Since the IRS will likely accept the deductions, credits, and exemptions that you claim on your tax return, you should see your balance go down after submitting the returns. Interest and penalties add up quickly. Reducing the amount of tax that you for any given year reduces these amounts.

You can prepared unfiled returns in any number of ways. You can prepare and file them yourself, visit a VITA center to have the returns be prepared by volunteers, or hire a tax relief company.

This article has been prepared by Curt Alvarez and the folks at is the market and technology leader in tax and tax debt resolution. We solve tax debt problems. We enable taxpayers to access unparalleled tax services from a network of the best tax professionals in the industry. Our clients realize maximum value through our success-driven technology, highly responsive “fanatical” support team, and superior intelligence surrounding IRS and state tax problems.


Tech Gadgets Keep You on the Top of the World

Can you just imagine what the world would be like without all those exciting tech gadgets that are being created day by day? What would you do if you did not have all those hi-tech aircraft carriers that take you from one end of the world to the other within a matter of a couple of hours? Imagine life without the innovative computers of today and not to forget the advent of the internet.

All these gadgets have now become a luxury and not just a necessity, because they make life so much tech-time24 easier for man. Of course not every gadget is suited to everyone, but at the end of the day everyone is making use of some gadget or the other. Take for example the mobile phones. Is it not true that you may probably not see a family that does not have at least one mobile phone? And the younger generation goes in for the most modern versions with Wi-Fi connectivity and touch screen facilities. Information is what drives the world and its economy today so mobile phones with internet facilities have really conquered the world.

Another invasion in the form of hi-tech gadgets is in the world of gaming. There are thousands of people who are interested in utilizing the gadgets for various games. These gadgets especially the ones like the Massive Multiplayer Online Role Playing Games like the World of Warcraft series are a rage among young and old alike and with every new game that is created the versions become more and more hi-tech and intricate.

iMuffs is another of the new inventions. It is a pair of Bluetooth wireless head phones that can be used with the Apple iPod. If you have a Bluetooth enabled mobile phone then the iMuffs will temporarily stop the iPod and permit you to accept an incoming call; which means you need not take the head phones from your ear to answer your call. There is no end to the inventions of tech gadgets and with every new day you will see or hear of at least one more tech gadget being introduced into the world. There is no question about the fact that gadgets have become the order of the day.

This is the age of hi tech gadgets []. No body is complete without them and we rely so much on these tech gadgets [] for our day to day activities.


How to Be an Alpha Male – Mastery of Body Language Skills

As I mentioned before, body language and tone of your voice makes up 93% of attraction. Body language is really an important tool when it comes to becoming an alpha male that exerts its authority. Not only body language is crucial in attraction, mastering your body language has many spill over effects on your life. And today, you are about to learn more MIND BLOWING stuff about the body language of an alpha male.

Before I go in depth into good body language of an alpha male, it is important to identify negative body language. Negative body language means how your body is reacting when you are scared or nervous. Before you can even eliminate negative body language, you need to identify it. You can do so by looking at yourself in the mirror. Doing so may make alphabuildersanddevelopers you look nervous and you can see your body doing weird things like crossing your fingers, your head looking down etc. You can also ask your friend for help to identify any negative body language when talking to attractive women.

When interacting with a woman, an alpha male makes use of body language to amplify her attraction for him. And I am going to expose some secrets of alpha male’s body language to you. One of the things that alpha male did when interacting with a women is that the alpha male feels relax and is always lean back. This lean back movement is very unlike many other men who lean forward when talking. By leaning forward, you are communicating to her that you are a needy person. Treat the woman like she is your best friend, and everything will flow smoothly.

The Alpha male also know how to exhibit sexual awareness. When alpha male is talking to a woman, he touches or caresses his chest or neck once in a while. When sitting down, he places one of his hands near his inner thigh and not touching his crotch. He establishes intense eye contact with her and then looks away. By doing all the above, you not only convey sexual awareness but also sexual confidence which really shows the alpha male qualities that you possess.

Here is some of the BIG NO NOs of body language.

1. Slouching (Alpha male feels relax but never slouches)
2. Twitching your fingers and hands(Alpha male never feels nervous around women)
3. Touching your face when you are having a conversation with a woman
4. Folding your arms(too defensive although it may look cool)
5. Constantly looking down(lack of confidence)
6. Your arms don’t swing when you walk(you will look weird)
7. Walking too fast(slow down, you are not catching a train)

To learn more about being an Alpha Male or especially about becoming the Alpha Male that Naturally Scores With Women… please visit the Become The Alpha Male Now! [] Blog!

For more tips, information and new ideas to create massive ATTRACTION in women, visit My Good Pick Up Lines, at Good Pick Up Lines


What Is Health and Wellness?

So much                  emphasis is placed on health and wellness these days it seems every where you turn you see or hear something about one or both of them. Have you ever considered what the terms health and wellness mean? Health, as defined by the World Health  (WHO) is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity (abnormal condition). This is only one attempt to define health. There are as many definitions of health as there are people because most people seem to perceive health in terms of their own ability to function according to their own perception of what is normal. Now that we know what health means, lets take a look at the definition of wellness.

Wellness can be defined as a state in which an individual of a given sex and at a given stage of growth and development is capable of meeting the minimum physical, physiological, and social requirements for appropriate functioning in the given sex category and at the given growth and developmental level. Another definition of wellness is a dynamic state of health in which an individual progresses toward a higher level of functioning, achieving an optimum balance between internal and external environments.

From the definitions of health and wellness, it is easy to see why a health history is requested when you see your physician or other health care professionals. Information requested may include your health history, family health history, diet, and exercise. Depending on the health care professional you are seeing, other information may be requested. Why is such a comprehensive history important to your physician or other health care professional? History provided by you gives your doctor or health care professional the most important tool to diagnose your condition and provide you with proper treatment. In other words, when you provide an honest and complete health history, family history, medical history, diet and exercise information you provide your doctor or health care professional an insight regarding your health and wellness. Societal values also influence how an individual feels about maintaining a certain level of health. To   health means many things. It is a sense of complete well-being and the absence of disease. Each person’s health falls somewhere on a line between the extremes of good health and illness. For the individual, the existence or absence of health is usually not determined solely by laboratory test or medical pronouncements but also by the expectations created within his/her particular society.


Robotics Kits

Robot is a term with which almost all of us are quite familiar with. But most of us are unaware about the technical insights or aspects about these wonders of electronic trade. A robot is defined as “reprogrammable, multifunctional manipulator”, designed to move materials, parts, tools, or specialized devices through various programmed motions for the performance of a variety of tasks. It has a mechanical body and an electronic nerve system to drive it.

But the robot cannot perform task on its own. It does not have brain as we human being do. roboticsengineeringandgameplay So how does a robot work. Here is the answer. For a robot to do something as desired and useful, we need to program it with some kind of intelligence. This can vary from hardwired logical circuits implementing some low-level reflex code to microcontrollers. In an advanced robotics systems, the control system can go up to neural network control systems running on powerful microcomputers networked together.

When someone decides to build a robot, the first thing that he would need is a robotic kit. Now the question arises what is a robotic kit. Well a robotic kit is your blueprint and comprises of all the tools and parts that a person would need for building a robot.

Robotic kits are available online along with manuals and robotic books which are of great help in building a robot. These robotic kits are available in various dimensions, depending on the customer’s requirement.

The robotic kit includes the mechanical parts required for building a robot like metal or plastic parts, mechanical components & electrical motors. It also includes a manual which helps in building the robot. Robotic books are of great help and an added advantage to those interested in this field. Such books have all the latest updates about robots.

In Advanced robotics systems, the control system can go up to advanced neural network control systems running on powerful microcomputers, networked together. To be able to build a robot, a person needs to understand and learn all the aspects of above mentioned fields. Robotics is not a hobby, it requires skills, dedication and lot of hard work. Besides the obvious – mechanics, programming, and electronics, there are the less obvious skills of diligence and genuine curiosity.

Some of the robotic parts are:.

Sensors: which detect the state of the environment.

Actuators: which modify the state of the environment.

Control System: which controls the actuators based on the environment as depicted by the sensors.

The most developed robot part, in practical use today, is the robotic arm and it is seen in applications throughout the world. It is used to carry out dangerous work such as dealing with hazardous materials. It used to carry out work in the medical field such as conducting experiments without exposing the researcher.

The key components of robots have the ability to perform repetitive tasks in a precise manner. Robots can be either industrial or domestic depending upon the type of function they are required to perform. On a general note robots have found their application in many fields such as Commerce, home security, medical field ,industry, transportation& military etc. See here more information on Robotic Kits/Robotics Projects